GrasshopperHub — Building It From Scratch to Acquisition

GrasshopperHub was really my first experience building something from absolute zero, and it shaped the way I approach growth today. When we started, there wasn’t a brand, there wasn’t a process, and honestly there wasn’t even a clear market playbook for cannabis SaaS yet. It was all gut instinct, problem solving, and of course a lot of grinding. I was pitching the product before we even had a real product to show, knocking on dispensary doors, cold calling owners, figuring out their pain points on the fly, and using every piece of feedback to shape what we built next.

I essentially lived the full lifecycle of a startup in one role. Opening the doors, closing the first customers, onboarding them, taking support calls, managing their accounts, then upselling and expanding those same accounts as the product evolved. Every day was a new challenge. One minute I was demoing the platform, the next I was troubleshooting something with the dev team, and after that I was back out prospecting again. And honestly, I loved that chaos. It taught me resilience and taught me how to create structure and repeatable processes when none existed.

The big turning point was when we started to actually see traction. Suddenly the product wasn’t just an idea. We were solving real business problems, driving real revenue for dispensaries, and word started to spread. Watching customers stick, grow, and recommend us to others proved that our approach worked. By the time GrasshopperHub was acquired, it felt like this collective validation that everything we built, adjusted, and fought through actually meant something. For me it wasn't just a job, it was the experience that taught me how to build a book of business from scratch, how to stabilize it, and how to grow it into something valuable enough for someone else to want to buy.